When Effort Kills Attraction

Why does trying harder so often push people away? When Effort Kills Attraction looks at the psychology behind desire, scarcity, and effort — and why the instinct to chase, prove, and over-give usually backfires.

Drawing on research in relationship psychology, Morgan Moore Hartwell breaks down what actually keeps people close: not more effort, but the right kind of presence.

Who this book is for

Anyone who's wondered why the harder they tried, the further someone drifted — and wants a grounded, practical answer instead of another dating cliché.